French Connection featured its Autum/Winter 11 campaign “I Am” at the opening of their One Utama boutique on October 20, 2011.

Elaine Daly and Jehan Miskin

Ethan :)

Ethan going through FCUK’s Autumn/Winter 11 collection

Seven “I Am” campaigns with a constantly evolving message celebrating the power of clothes, evoking a naughty sense of whimsical mystery were presented to the audience. Starting with “I Am The Trailer” followed by “I Am The Blouse”, “I Am The Lucky Shirt”, “I Am The Skirt”, “I Am The Jumper” and “I Am The Trousers”, French Connection’s A/W 11 campaign concludes with “I Am The Magic Dress” in December.

Ethan viewing the campaign with Jehan and Elaine :P

The highlight of the event, French Connection Autumn/Winter 11 fashion showcase.

The French Connection woman can look forward to aesthetically clean and simplified design ethos. And for the French Connection man, a refined wardrobe of sophisticated yet fresh menswear look that stay true to his rugged, masculine nature is the order of the day.

As the season changes, the French Connection woman is introduced to the glamorous 70s scene with full length evening gowns, luxurious velvet print dresses and decadent embellishments. The French Connection men layers up for an understated but clean and refined look with cable knit cardigans and bright engineer stripe pullovers.

Ethan and his favourite FCUK piece :D


At the end of the event, my iPhone and iPad are all FCUK-ed up! Oh yeah.. and a FCUK shopping bag to complement those two too :D

French Connection Boutique

G323D, Ground Floor

One Utama Shopping Centre (Phase II)

No 1 Lebuh Bandar Utama

Petaling Jaya

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About the Author: Merryn Tan

23 Comments + Add Comment

  • //

    If i didn't click this link.. I will think serong… ps ps =P Nice brand anyway.. Ethan it's cute.. =)

    • //

      Ahhhh June! It only proves that you are 100% like ME.. otak kuning :P

  • //

    FCUK is a nice brand indeed nowadays. :) awesome

  • //

    Good choice, Ethan! I'm the hottest too! LOL!!!

    • //

      @_@ haha..

  • //

    nice but expensive too!

  • //

    I like FCUK! Enjoy the shopping voucher..:)

  • //

    did ethan tried to pronounce FCUK?

    • //

      Fucuk! LoL! There… the 'tong shui' foochuk (or how ever we spell it!).. haha…

  • //

    I like the brand but I never know how to pronounce it! LOL

  • //

    Yeah lah how do we pronounce this word FCUK?

  • //

    Yea, I love this brand but most of the pieces are too matured for me, hehe :P

  • //

    Give me some FCUK

  • //

    wondering why they use only 'kwai lo' to model… then how can us ppl wear the clothes when its all so loooooonnnggg…… @_@

    so nice of your iphone & ipad to be FCUK up!! yay…

  • //

    LOL to the comment above.. surely not my size too…and also i cannot afford la!

  • //

    fuyoh, everyone's so FCUKed up there huh?? you FCUK i FCUK everybody FCUK FCUK FCUK.. hahahaha!! oh, i like that shirt on the man on the leftmost on the 4th photo, also a FCUK product??

  • //

    This brand name always make people thinking different way kekeke. Wah see those models' leg, so nice and long, envy-nya.

  • //

    weird short form of the brand name =.="

  • //

    Cool you get to go to the opening with your son. Hot mom!

  • //

    Ethan is so cute. lol

  • //

    Your Ethan really can pose very well!~ Like supermodel.. :)

  • //

    Love that style!

  • //

    i pronounce it as eff see you kay. FCUK. hmm now reading back it sounds bad. -_-"

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I am a mother to two boys; Ethan and Ayden and a wife to Darling William. I'm a stay at home mum who blogs to break the monotony of life and to avoid feeling jaded. Would love to get to know all the Super Mommies and Daddies and Babies or Singles out there with the hope that we can learn more from each other. Most of all, I am a happy person, and I hope YOU are too.

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