Kia Sportage’s controversial ad

The all-new Kia Sportage was launched recently. The SUV is priced at RM138,888 (OTR with insurance). Darling loves the sporty look of this Sportage. If you must know, in my opinion the previous generations of Sportages doesn’t go well look wise…

Look who’s testing the all-new Kia Sportage? :D

Front View

Kia Sportage – Front View

Side mirror

Integrated LED turn signals on the side mirrors but all I see here is Ethan! LoL! :P

Side view

Kia Sportage – Side view. The new Sportage  is longer, wider and lower than its predecessor.

Back view

Rear view

Head lamp

The auto headlights features LED daytime running lights. Besides that the Sportage also has what Kia calls headlamp escort, a.k.a get-me-home lighting, whereby the headlamps remain turned on for 30 seconds after the engine is turned off.

Rear Light

Rear light.


The 18-inch alloy wheels and 235/55 series tyres.


Theta II 2.0 petrol engine which features dual CVVT (continuous variable valve timing), and the mill – offering 166 PS and 197 Nm of torque.

Front interior

Front interior of the cabin.

Back interior

Back interior of the cabin. Don’t you just love the panoramic sunroof?

Leather-wrapped steering wheel and shift knob with push-start ignition.

The Kia Sportage is proud of their dual-zone temperature control air-conditioner (with ionised filtration). So proud that they came out with this ad that proves to be more disturbing than anything.. with some even saying that it promotes pedophilia.

The ad features a teacher lusting after his elementary school-aged student. One side of the page shows a young girl. On the other side though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher’s imagination.

Take a look at the ad. What do you think? The ad took home the Silver Press Lion at the prestigious Cannes Lion Awards. But do you think it has crossed the line?


About the Author: Merryn Tan

24 Comments + Add Comment

  • //

    I like to comic strip :P heheheh

    Sportage dam classy lo!


    Merryn Reply:

    @[email protected]


    Merryn Reply:

    am still wondering what is 'like TO comic strip'.. u like the comic to strip??!! >_<


  • //

    nice car but weird ad… definitely something's wrong with the ad!!!


    Merryn Reply:

    whoever is behind the idea is a pervert! =_=


  • //

    the chick so hot.. on the right i mean :P


    Merryn Reply:

    lol.. >_<


  • //

    the new Sportage is just cool. I like it. As for the ad, it is pretty controversial. Maybe the reason is that so everyone will be talking about it? hahahhaa


    Merryn Reply:

    Yeah lor. I guess unfortunately that is what makes a good ad..


  • //

    whoa! Ethan, when wanna drive me go jalan2? :p


    Merryn Reply:

    anytime! :P


  • //

    Nice. So which one have you people bought actually? Don't tell me you've got all of them? Bagi satu… LOL!!!


    Merryn Reply:

    lol! u think our money grow on trees ah?


  • //

    To me, this car looks nice from the front, but the back not so nice, hehehe :P


    Merryn Reply:

    I think my hubs said the same thing… hehe.. :)


    Merryn Reply:

    correction.. my hubs said the same thing of Kia Sorento not Kia Sportage. He LOVES the Sportage's new look! @[email protected]


  • //

    It's a really nice facelift compared to the old Kia Sportage!


  • //

    That's why the car is selling so good. Haha :D


  • //

    KIA is always a nice car to drive, i actually quite like it.. and hey, it seems like you are always going for test drive!! that is your hobby?? hahaha, or you're still deciding which car to buy?? :p


    Merryn Reply:


    My hubs' hobby :D


  • //

    i think the comic strip is meant to show the difference a different perspective can give to the same scenario.. kinda cool. Lol!


    Merryn Reply:

    so it is kinda good advertising lah.. it grabs the attention… dat's what a good ad should do rite?


  • //

    Wah, test drive lagi…..got Ferrari test drive? I want! LOL!

    Nothing controversial about the ads. Ads must be creative and it depends on how one look at it.


  • //

    Recently went to a show room to have a look.. and already book 1.. but still considering between this sportage or the Hyundai Tucson.. *sigh*

    The ads.. hihihi..no comment..


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I am a mother to two boys; Ethan and Ayden and a wife to Darling William. I'm a stay at home mum who blogs to break the monotony of life and to avoid feeling jaded. Would love to get to know all the Super Mommies and Daddies and Babies or Singles out there with the hope that we can learn more from each other. Most of all, I am a happy person, and I hope YOU are too.

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